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Introduction to Google Ads Workshop

Are you using Ads Express Campaigns and getting limited results? Or want to delve into your first Google Ads campaign and don’t know where to start? 

Overview

This 2-hour, in person small group workshop, is a great starting point into unlocking the potential of Google Ads campaigns for your business. A beginners look at the Google Ads platform, we will work through the basics of Campaign set up and execution to maximise your advertising budget and drive results. 

You will learn

  • How to navigate the Google Ads platform
  • The essential set up steps you may be missing to ensure you can run and TRACK your Google Ads campaigns
  • How to access keyword insights to build campaigns that will grab your customers attention
  • Why Ads Express may be limiting your success and how to switch your account
  • How you can maximise Map Searches by running targeted ad campaigns
  • How to monitor and measure your campaign performance 

What you'll need:

  • Laptop
  • Google Ads Account
  • Admin access to your Google Analytics and Website Backend 

Who is this for?

  • New to Ads users who are lost in the platform or cannot see a positive return on investment
  • Individuals wanting to try out Google Ads that are unsure of where to start
  • Google advertisers using the Google Express product looking to change
  • Those having their ads managed and want a deeper understanding to assess results 

Frequently Asked Questions

  • Can I access this workshop at any time?
    No. This is an in-person workshop you must attend once registered on the date specified. If the date of this event doesn’t suit you, you may suggest an alternative date on the form provided below.
  • Do I need prior experience with the tools used in the workshop?
    No, this workshop caters to both beginners and those with experience using these tools. At a bare minimum, we’d highly encourage you to have an account setup and ready to use.
  • Is lunch provided?
    If you are attending a full day workshop, we believe a day of learning deserves good food! We will make enquiries with you closer to the date of the workshop. If you have any dietary restrictions, please let us know so we can accommodate accordingly.
  • How many people will be in the workshop?
    A maximum of 6 people. To ensure a personalised and interactive experience, we limit the number of attendees. This allows for in-depth discussions, one-on-one feedback, and a more engaging learning environmenet. Secure your spot early to avoid disappointment!
  • What makes this workshop different from other workshops?
    • In person learning that is hands on
    • We limit class size to six people
    • Mentoring opportunity with our team of Marketing Experts
    • This is not a general overview, it’s an opportunity to learn as you work directly on your business
    • You will see a digital skills upgrade that you can take away and benefit from
  • Not a great date?

    Head over to the ‘Have another date in mind form’ further down the page and let us know a date that suits you, and we’ll look to get a class scheduled in.

  • Want a private workshop?
    Enquire about private workshops for you and up to two people in the same business. Complete the ‘Have another date in mind form’ further down the page and we’ll get back to you with private lesson pricing.
  • What cost is associated with attending a workshop?

    In Person (2 Hour) Workshops cost $299 for 1 person, $99 for each additional person.

    Online Workshops cost $149 ticket. This includes access to recording and worksheets.

    Full Day Workshops cost $799 for 1 person, $149 for each additional person.

  • What is the difference between In Person and On Demand workshops?

    In person workshops as the name suggests are where you are face-to-face with your workshop presenters, whether in our office or your own (for private bookings only). On Demand workshops however are fully online and you get access to a recording of the workshop to watch in your own time and your own pace. You also get a copy of the worksheets with either workshop option.

Recent Workshop Reviews

Book On Demand OR Request a Date
spaces are limited

Book On Demand / Request A Date for the Introduction to Google Ads Workshop

Interested in a private session?
We can run this just for you and up to 2 other people in the same business. We’ll get back to you with private lesson pricing.

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